I always thought labeling global war with numbers was silly, but branding is about selling the illusion of victory. The Cold War was also a misnomer, imo, since Active Measures have been at work for 100 years, but that branding was to sell regional warfare. Necessary to sell the illusion of peace.
https://www.youtube.com/watch?v=NNUxAWjRkNo
I'm not afraid cos I know how it ends.